● Circles X Rebranding
Overview
I was responsible for the visual design in the rebranding project of Circles X, the B2B division of Circles, a telecommunications company based in Singapore. The client requested a visual identity that was futuristic, creative, and distinct from its competitors. Working with an art director and UI/UX designers at the design agency, I contributed to proposing design solutions and creating a new visual identity, along with a brand system for Circles.
Goal
The goal of this project was to establish a strong brand identity for Circles X through rebranding, creating a distinct image that clearly differentiates it from its telecom competitors in Singapore. Additionally, I was responsible for ensuring that the new brand identity connects with Circles' other owned brands, integrating their identities seamlessly. This project involved graphic design, branding, and UI/UX web page design.
Contents
01 Rebranding System
02 Visual Design
03 Webpage Design
Credits
Design Director - Raj Siva
UI/UX Designer - Chonticha Jarusuwanwong
Visual Designer - Dong Kim
Rebranding System
In the Circles X rebranding project, a telecommunications company in Singapore, I was responsible for overseeing the creation of all visual design elements. Working closely with the design director, I participated in client meetings to define a distinctive visual identity that would set Circles X apart from its competitors.
The client sought to establish the brand as futuristic and technologically advanced, particularly appealing to younger generations. To meet these expectations, the design director aimed for a dynamic and original visual direction. As the visual designer, I led the creation of the new logo, iconography, illustrations, brochures, social media content, and presentation decks. Additionally, I supported the UI/UX team by contributing to wireframe designs and page development.
The project was a resounding success, bringing great satisfaction to the client. This experience deepened my appreciation for the importance of effective communication and collaboration. Seeing the client’s excitement and satisfaction reinforced my sense of fulfillment as a designer.
Visual Design
(Illustration, Iconography, Posters, Social Media Contents)
Webpage Design
(Desktop, Tablet, Mobile)
