● Greydient Lab Branding
Overview
Greydient Lab, a design agency with offices in Singapore and Bangkok, sought to create a brand identity that blends an industrial, mysterious, and kitschy aesthetic. As a Visual Designer, I spearheaded the agency’s branding efforts, harmonizing the natural and youthful vibe of the exposed concrete interiors in both offices with a professional and technical brand image. My work focused on crafting a cohesive identity that reflects the agency’s unique character while resonating with its target audience.
Goal
My primary goal in the agency’s self-branding efforts was to enhance its visibility and communicate its unique identity through key projects. I created dynamic motion graphics to promote the launch of the agency’s new website, ensuring an engaging and impactful presentation. Additionally, I designed visual materials for Bangkok Design Week, translating the agency’s ideas and presentation into compelling promotional assets that elevated its presence at the event.
Contents
01 Marketing Motion
02 Bangkok Design Week
Credits
Founder - Yeo Keynes
Design Director - Raj Siva
Visual Designer - Dong Kim
Marketing Motion
As a brand designer at the design agency Greydient Lab, I was responsible for creating a range of marketing motion graphics and designs for the agency’s events and new website launches. In particular, my typography-driven motion graphics were highly praised within the company.
Bangkok Design Week
(Invitation, Social Media Poster, Presentation Deck)
Greydient Lab expanded its office from Singapore to Bangkok and participated in Bangkok Design Week 2023. To promote this event, which fused kinetic art with experiential design, I was responsible for designing the event poster, presentation deck, social media content, and invitations.
To visually represent the theme "Tech in Blossom," I incorporated images I personally captured around our Bangkok office, highlighting the city's architecture, food, and culture. Through this approach, I reinterpreted the concept of "blossom" in a way that reflected the local environment and cultural essence.
