● SYFY On-Air Design
Overview
As part of NBCUniversal's Cable Entertainment team, I created end pages for marketing and sponsor tags for the SYFY channel. Through this motion design work, I gained a deeper understanding of the channel's brand identity and focused on delivering clear and engaging information to the audience.
Goal
The goal of this work is to maintain SYFY channel's brand identity while delivering engaging and accurate information about movies to the audience. Additionally, by creating sponsor tags that satisfy the channel's advertisers, the work supports the marketing efforts of partner companies.
Contents
01 The Matrix Series Endpages
02 The Hobbit Trilogy Endpages & MOGRT
03 Wrath of Man Endpages & Sponsor Tag
Credits
Creative Director - Stan Rapoport
Art Director - Yosuke Murakami
Sr Designer - Laura Lee
Designer - Dong Kim
The Matrix Series Endpages
My role in this project was to design an effective end page that seamlessly conveys the film’s tone while presenting essential information.
This end page serves as a critical advertising and marketing element in live broadcasts, directly impacting viewership and corporate revenue.
To achieve this, I familiarized myself with SYFY’s toolkit, refined my video editing, color correction, and refinement techniques, and focused on delivering a high-quality end page with meticulous attention to detail.
The Hobbit Trilogy Endpages & MOGRT
I created the lower third guidelines for the trailer using Premiere Pro MOGRT. Additionally, I edited the tone and precise timing of the video to craft the most effective end page.
I meticulously refined every element in the design process, utilizing typography to ensure that the information displayed on the television screen was clearly communicated to viewers.
I actively collaborated with the Art Director throughout the design process, enhancing the design and ensuring a successful final broadcast.
Wrath of Man Endpages & Sponsor Tag
On the SYFY channel, certain films are broadcast with the support of specific sponsors. For this project, the end pagewas produced in two versions: 10-second and 15-second formats.
I was responsible for seamlessly aligning the film’s theme and key elements with the sponsor’s branding to create an effective marketing strategy through these end pages.
To achieve this, I utilized the After Effects toolkit and collaborated closely with sponsors through meetings and discussions, refining the content to align with both the film and the sponsor’s vision.
