● USA & WWE Marketing Design
Overview
As part of NBCUniversal’s Cable Entertainment team, I worked on marketing design for USA Network’s flagship programs, including WWE, Scare Tactics, and USA Movie. My responsibilities included on-air design and the creation of social marketing content, such as posters and posts.
Goal
The primary goal of this project was to maintain USA Network's brand identity while achieving visual harmony between the program’s distinctive concepts and seasonal themes. Another objective was to engage with the audience effectively through broadcast and digital platforms, ensuring the designs delivered clear, compelling, and visually engaging messages.
Contents
01 WWE ROYAL RUMBLE Winner Card Design
02 WWE Survivor Series Matchup Card Design
03 WWE Greensheets: Design and Motion
04 WWE x Scare Tactics Social Graphics
05 USA Movie Poker Face On-Air GFX
Credits
VP Design - Calvin Chu
Sr Creative Director - Stan Rapoport
Art Director - Yosuke Murakami
Sr Designer - Miguel Cruz, Deana Pena
Designer - Dong Kim
WWE ROYAL RUMBLE Winner Card Design
For the WWE 2025 Royal Rumble Winner Card and Carousel Design, I played a key role in exploring the key visuals and typography, focusing on the design execution of this project.
I crafted a dynamic background that conveys the intense competition between the wrestlers, utilizing an interplay of blue and yellow hues in the sky combined with sharp, lightning-inspired linear elements. Additionally, I designed typography with a transparent, ice-like texture, enhancing the visual impact with a cold, bold aesthetic.
Through advanced photo editing techniques and a consumer-centered layout approach, I contributed to the USA Entertainment team’s social marketing success, ensuring a visually compelling and engaging experience for the audience.
Carousel designs are shared on social platforms before the show airs, serving as a promotional tool to engage viewers. Meanwhile, winner cards are released after the broadcast, generating buzz and extending the conversation around the program.
WWE airs on both the USA Network and Peacock, and these marketing designs play a crucial role in seamlessly connecting TV broadcasts with digital platforms, ensuring an effective and engaging promotional strategy
WWE Survivor Series Matchup Card Design
For the WWE Survivor Series Matchup Card Design project, I developed multiple layout proposals and collaborated with the Creative Director and Senior Designer to finalize the marketing design.
A key focus of this project was creating versatile layouts tailored to different matchup formats. I was responsible for designing 1:1 match cards, 5v5 match cards, and individual talent winner cards.
The main challenge was harmonizing key visuals and essential information within a limited space, ensuring both clarity and strong visual impact.
WWE Greensheets: Design and Motion
(SummerSlam, Peacock, Saturday Night’s Main Event)
For the WWE Greensheets: Design and Motion project, I created designs that seamlessly integrated the brand styles of USA and Peacock with WWE’s identity.
Greensheets are a crucial advertising and marketing element used in live broadcasts, requiring visually compelling designs that deliver clear information while capturing audience interest within 8 to 15 seconds.
I developed various typography and layout concepts and brought them to life through motion graphics, ensuring both clarity and engagement throughout the project.
Greensheets Layout Exploration
Scare Tactics x WWE Social Graphics
Scare Tactics is a popular USA Network show directed by Jordan Peele and produced by Monkeypaw Productions.
My role was to create social media designs that seamlessly combined elements from Scare Tactics and WWE, ensuring engagement from both audiences.
To achieve this, I collaborated with a Senior Designer, utilizing social templates to develop a cohesive and visually consistent design strategy.
Additionally, I focused on photo editing and typography, crafting visually engaging content that captures audience interest and maximizes engagement.
USA Movie Poker Face On-Air GFX
I designed two versions of motion graphics for the promotion of Poker Face on USA Network, ensuring alignment with the network’s branding guidelines. My work included creating title cards, lower thirds (L3), end pages, and tags for advertisements. Using After Effects, I edited and produced the motion graphics, seamlessly integrating video, typography, sound, and USA Network’s visual identity to deliver a cohesive and polished final product.